Shopping in Riccione

Shopping in Riccione is not just a commercial activity: it's a part of the holiday experience itself. Those who come here for the sea sooner or later end up strolling past the shop windows of Viale Ceccarini, getting tempted by a boutique on Viale Dante, and perhaps discovering that on Friday mornings there's a market where the locals actually shop. Riccione offers the full spectrum of shopping: from international designer labels to market stallholders selling tomatoes from their garden, from outlets just a few kilometres away to artisan workshops where you can take home a piece of authentic Romagna.

The beauty is that almost everything is done on foot. The main streets are pedestrianised, the centre is compact, and the walk from one shop to another is part of the pleasure. In summer, shops stay open late, turning evening shopping into a ritual that blends with aperitivo and dining out.

The shopping streets: Viale Ceccarini and Viale Dante

The heart of Riccione's shopping beats along two main axes that cross in the city centre. Viale Ceccarini is the elegant drawing room, the "Montenapoleone of the Adriatic" as it has been called for decades: a one-kilometre pedestrian street linking the seafront to the old town, lined with high-fashion boutiques, jewellers, perfumeries and stylish venues. Here you'll find the names that matter, the carefully curated shop windows, and that glamorous promenade atmosphere that made Riccione famous.

Viale Dante runs parallel to the seafront and is the other shopping hub, with a slightly different character: more dynamic, younger, with a mix of trendy boutiques, commercial brand shops and small stores selling everything from surfwear to handcrafted ceramics. The stretch from the port to Viale Ceccarini is the liveliest, especially in the evening when it becomes a pedestrian zone and fills with people. From Viale Dante, Viale Gramsci and other perpendicular streets branch off, expanding the centre's retail offering.

The third axis not to be overlooked is Corso Fratelli Cervi, in the heart of Riccione Paese (the historic part of the city towards the hill). Here the tone changes: less tourism, more neighbourhood life, with traditional shops, historic stores and a more genuine atmosphere. It's also the area of the weekly Friday market.

Boutiques and luxury fashion

If you're looking for high fashion, Riccione has nothing to envy the big cities. The absolute point of reference is Gaudenzi Boutique (Viale Ceccarini 5), a business that for over forty years has been much more than a shop: it's a boutique-museum where you can find Balenciaga, Gucci, Fendi, Saint Laurent, Valentino, Versace, Alexander McQueen, Moncler, Bottega Veneta and dozens of other international brands. Gaudenzi also has a Kids section for those who want to dress the little ones in the same designer labels as the adults.

Along Viale Ceccarini you'll find one after another Iceberg, Borbonese, Missoni, Ferretti, Mango, Castellani, Space Moda and many other names that change and refresh from season to season. Historic jewellers and designer shoe shops complete an offering that makes a walk along the avenue a style experience even just from looking at the shop windows. On Viale Dante, Petronius Luxury Boutique, Lacoste, Shox Urban Clothing and several trendy concept stores add to the mix.

Outlets and shopping centres nearby

Those looking for smart savings have several options close at hand. Le Befane Shopping Centre in Rimini is the largest shopping centre in Romagna: over 130 shops, a multiplex cinema with 12 screens, restaurants and 3,500 covered parking spaces. It's located two kilometres from the Rimini Sud exit of the A14 motorway, so very convenient even from Riccione (about 15 minutes by car). It's the perfect Plan B for rainy days, but also a shopping destination in its own right.

For outlet lovers, the destination is San Giovanni in Marignano, a small town in the hinterland about 15 kilometres from Riccione. Several factory stores are concentrated here: Gilmar Company Store sells Iceberg, Ice Jeans, History and Gerani with significant discounts (Via degli Olmi 267, open almost every day 10:30-19:30). Diffusione Tessile, part of the Max Mara group, is another classic of the area (Via del Mare 180, closed on Sundays). You'll also find the Fuzzi Factory Outlet with Jean Paul Gaultier and Custo Barcelona items at factory prices. Those with the time and patience to go from one factory store to another come home with bags full and wallet still intact.

For everyday shopping without leaving Riccione, there's Centro Commerciale Perla Verde on the Statale 16, with a Coop supermarket and a gallery of shops including Cisalfa, Original Marines, Solaris Sport and L'Isola dei Tesori.

Take home a piece of Romagna: local products

The best shopping you can do in Riccione is the kind that brings home the flavours and aromas of Romagna. We're not talking about the fridge magnet with "Riccione" written on it (you'll find that everywhere), but about products that truly tell the story of this territory.

The piadina romagnola is the quintessential food souvenir, and in the Rimini area you'll find it in its thinnest and crispiest version, the kind that folds in half without breaking. Then there's Sangiovese di Romagna, the red wine that accompanies every Romagna table, to be bought directly from the wine shops in the centre or at the Friday market. Extra virgin olive oil from the Romagna Hills is a little-known treasure outside the region, with a low acidity that surprises anyone who tastes it for the first time. And more: formaggio di fossa (cheese aged underground in tufa pits), Scalogno di Romagna IGP (shallots), Cervia salt (the "sweet salt" still harvested by hand in the historic salt pans), Mora Romagnola cured meats (from an indigenous pig breed rescued from extinction) and Rimini artistic ceramics, including the Montetiffi terracotta discs on which piadina is cooked over the fire.

To find all this in one place, Le Petit Gourmet in the centre of Riccione is a point of reference: a curated selection of Romagna gastronomic excellence, also packaged as gift ideas. Luvirie (Via Enzo Ferrari 17, industrial area) is a workshop-shop with an even wider range: jams, compotes, Saba syrup, Romagna mustards, honey, local craft beer and even panettone with sourdough. The kind of place where you go in to buy one thing and come out with three bags.

Shopping for children and families

Riccione is a city designed for families, and this shows in the range of shops for little ones too. On Viale Ceccarini and the surrounding streets you'll find Gaudenzi Kids, DOUUOD Kids, Adelaide Junior and Abitini. Fumetti Next (Via Corridoni, near the sea) is a shop that children love: the spaces are designed with games and colours to make shopping an adventure even for those under ten.

POP UP Kids Concept Store is the go-to place for those looking for organic cotton children's clothing ages 0-12, while Eligio Bimbi Outlet (two stores in Riccione) is a discovery for local mums: from layette to ceremony wear, from swimsuits to school aprons, everything at accessible prices. For the very little ones (0-6 years) there's also Babu on Corso Fratelli Cervi 161. The pedestrian zones of Viale Ceccarini and Viale Dante are very convenient with a pushchair and safe at any time of day or night.

Historic shops: shopping with history

Among the international chains and global brands, Riccione still preserves shops with decades of history behind them. CAB Moda, on Corso Fratelli Cervi, is a Historic Shop officially recognised by the Municipality: the Arlotti family has run it since 1972 and it's a reference point for formal and casual menswear. Duilio, on Viale Ceccarini, holds the same recognition and the same ability to withstand passing trends. Wooden Souvenirs Bartolucci (Viale Dante 109) is a world apart: an artisan workshop where everything is made of wood, from children's bedroom furniture to the most original souvenirs you can find in town.

On Corso Fratelli Cervi, Artigianate (number 209) is also worth a stop, one of those shops that only exist in Romagna: original paintings in the Romagna "rust" style, personalised and custom-made household linen, unique pieces you'll never find in a chain store.

💡 Pro Tips for a Stress-Free Visit

Shopping in Riccione is a pleasure, but a few practical tips will save you time, money and sweat (literally, in August):

1. Sales, when they start: In Emilia-Romagna, summer sales begin on the first Saturday of July, winter sales on the first Saturday of January. They last 60 days. If your holiday coincides with the start of the summer sales, you've hit the jackpot: Riccione's shops offer real discounts, not the usual "50% off three items at the back of the shop". The San Giovanni in Marignano outlets have reduced prices all year round, sales or not.

2. Summer opening hours: In summer, city centre shops stay open until midnight, every day including Sunday. It's the evening shopping after the shower and before dinner that makes Riccione different from any other city. In winter, hours are shorter and many shops close on Wednesdays.

3. When to avoid the crowds: Saturday afternoons in summer on Viale Ceccarini are packed. If you want free shop windows and available shop assistants, aim for early morning (10:00 in summer) or Tuesday and Wednesday evenings. For the Friday market, arrive by 9:00: by 11:00 the best stalls have already sold out.

4. Strategic parking: The underground car parks near Piazzale Roma are the most convenient for the centre, but in high season they fill up early. A smart alternative is to leave the car at the station car park and walk five minutes. If you're going to the San Giovanni in Marignano outlets, parking is free and plentiful everywhere.

5. Bring an extra bag: If you're planning the Friday market or a visit to Luvirie, bring an empty shopping bag. Typical Romagna products are heavy (bottles of Sangiovese, jars of preserves, wheels of cheese) and plastic bags are a thing of the past. A shopping trolley isn't elegant, but it's what the locals do.

Practical Information

How to get there: The shopping centre (Viale Ceccarini, Viale Dante) is a 5-minute walk from Riccione train station. For those arriving by car, the underground car parks near Piazzale Roma are the most central. Le Befane Shopping Centre in Rimini is 15 minutes from the A14 Rimini Sud exit. The San Giovanni in Marignano outlets are about 20 minutes by car from Riccione.

Weekly market: Friday morning, 8:00-13:00, Piazza Unità area and surrounding streets. All year round.

Zero-kilometre markets: Tuesday morning at Parco Cicchetti, Saturday morning at Mercato Fontanelle.

"Chi Cerca Trova" (antiques and vintage): Every second Sunday of the month in Riccione Paese. Winter 7:00-18:00, summer 18:00-23:30.

Summer markets: Monday, Tuesday and Saturday afternoon/evening in various areas (June to September). Check the updated calendar at www.riccione.it

Shopping in Riccione works like this: you leave the hotel to buy a swimsuit and come back three hours later with two bags of clothes, a bottle of Sangiovese, a bag of piadine and the certainty that tomorrow you'll go back to take another look at that pair of shoes you left in the shop window. That's the magic of a city where shopping is never just shopping, but always a little bit of living Romagna too.