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Riccione is never out of fashion....

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Riccione, the catwalk for new trends and styles, is an exemplary case history.
Since the early Sixties, its shops have contained objects of desire and its showcases have been a dream-world to be explored for novelties and innovations, such as the paper-swimsuit designed in the Sixties, the concept-store inaugurated in the Nineties and the different day and night styles portrayed according to the allure which made Riccione a privileged holiday destination and the capital of fashion.

The modernity of Riccione is no longer exclusively based on what has already been exhibited. In the XXIst century, the city adopted universal languages to communicate with young, dynamic and well-informed tourists who use the web as their main means of communication.

Not to be missed are fashion and music, which promote beachwear and streetwear by means of both international and Italian celebrities. Both the beaches and the main shopping districts are equipped with Internet WI-FI connection in order to give tourists flocking here the possibility to surf the net wireless.

Even contemporary art is promoted by means of the creativity and imagination of young local artists.

Here some questions to Lucio Berardi, Councillor for Tourism in Riccione
If you did not live here, would you choose Riccione as your holiday destination? Why?
"A holiday in Riccione will always be remembered for thousands of reasons".

If you were a tourist and you were asked to tell your friends three memorable things about Riccione, what would you choose?
"Good food, fun and girls (only to true friends, anyway...)".

Are these the keys to the success of Riccione?
"What I like the most is people here, I know them very well and get on well with them. They are nice, simple, smart and resourceful".

Where do you normally spend your holidays?
"I spend winter holidays in Trentino and travelling across European capitals. They are great sources of ideas".

You always talk about having fun in Riccione, but what would you choose between a political meeting and a dinner together with your friends before running wild at night in the famous discos of the area?
"Although priority is always given to politics, I try to find time to do both, even if it means arriving a bit late....".
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