During the Fascist Period, stimulated by the propaganda of the regime that used any communication medium to frame the Mussolini’s family holidays, the new villas that the aristocrats of Romagna had started to build by the sea, surrounded by avenues lined with more and more trees, constituted the beginning of what would have become the new urban structure of the city of Riccione: a “garden city”. The photos and  postcards of the time that are still today preserved undamaged, give  the image of a seaside location dipped totally into a green belt that inevitably started to slowly (but relentlessly) overshadow the prestige of the most renowned seaside locations of the time up to that moment. Already in 1931 the number of tourists reaches the extraordinary number of 34.685. The images of the rowing-moscone, the first multicolour changing-booths of the first bathing-establishments, the parasols(still today the symbols of Riccione’s beaches) become part of the collective tourist imaginary. Only two years later, in 1933, the number of  hotels went up to 84 (and among them the still  visible symbols of Riccione’s tourism, the Savioli Hotel and the Hotel des Bains) while the sleeping accommodation reached the unbelievable (for the time) number of 3801. However, it is only after the end of the Second World War that Riccione confirmed its name as a fashionable seaside location for good, becoming the summer catwalk of VIPs, famous actors and singers. It was as if a new Saint Tropez began to blossom on the Adriatic Coast and Riccione became the unwilling stage-set of a dolce vita with Romagnian tones to the happiness of the paparazzi who lived day and night following characters such as Gina Lollobrigida, Fred Bongusto, Walter Chiari, Vittorio Gassman, Ugo Tognazzi, Vittorio de Sica and Alberto Sordi, Rita Pavone and Mina. Form the end of the Sixties this salon’s worldly atmosphere will accompany the great migration from the industrial towns to the sea.